PIA Media goes DMEXCO 2024

This year, 14 colleagues from our locations in Hamburg, Munich, and Düsseldorf attended the Digital Marketing Expo & Conference, where we gathered extensive insights into the latest industry developments.

There was considerable discussion on the Tech Stage regarding the necessity of German AI solutions, especially in light of the predominance of innovations from the USA and China. The answer to this question is unequivocal for us. Our specialists are engaged in advancing the digital future daily and are consistently developing new solutions. Through these efforts, we have been contributing to the strengthening of Germany as a digital hub.

How frequently do we discuss the desire to stay ahead of emerging trends? The current landscape of AI-generated content presents a unique opportunity for success. However, passive observation is not a viable strategy. We are prepared to assist you in exploring process optimization options tailored to you and your organization.

A few practical examples:

• The creation of customized content for target audiences is now not only achievable but also swift and straightforward.

• Photo shoots, which previously necessitated extensive travel to remote locations, can now be efficiently executed with fewer personnel and no travel expenses. Utilizing studio photography and AI technology, shoots can be simulated in diverse settings, such as the French Riviera or the Hollywood Hills.

• Next-generation chatbots: Engaging in dialogue with customers increasingly requires minimal human involvement.

• For meeting documentation, the Microsoft Co-Pilot can record meetings via Teams and transcribe them in real-time. This application also adjusts tonalities, making the process of taking minutes more efficient and seamless.

Our primary message is this: Utilizing AI tools effectively can significantly streamline your marketing efforts, allowing you to dedicate more time to strategic decision-making.

In tune with our motto: simplify marketing for you to grow.