Together with our good partner Google, with whom we have a business relationship going back over 15 years, we discussed in detail how the new data situation and artificial intelligence are transforming digital marketing. What effects this has on our everyday lives and will fundamentally change the different areas of life. We were also able to demonstrate our promise of “simplify marketing for you to grow” in the exciting panel discussions using clear and future-oriented customer cases.
Together with the participants, we discussed the challenges of an increasingly AI-driven working world and looked at the opportunities that open up to us.
- AI will shape the world of work in the long term
AI will fundamentally change not only processes and methods, but also the way we interact with each other in the digital space. - See AI as an opportunity
Managers in particular are required to take their teams along with technological change through targeted measures and to promote a future-oriented way of thinking. - Corporate culture as a success factor
An innovative working environment that clearly shows the advantages of AI motivates employees to test and use new technologies. - Courage to try new things
The future belongs to the brave – companies that experiment and use AI today will gain valuable experience and gain competitive advantages.
Our Head of Marketing, Sophie-Charlotte Herzberg, led the day and created an inspiring, dialogue-oriented atmosphere. With their contributions, our speakers enriched this event and provided new impulses with their expertise. We will continue to share exciting insights from the MOMENTUM Summit on LinkedIn over the next few weeks.
