RheinEnergie AG has been one of the leading energy suppliers in the Rhineland for over 150 years and now supplies around 2.5 million people nationwide with electricity, gas, water, and heat. The “Zuverlässig Echt” (Truly Reliable) campaign aims to position RheinEnergie as an approachable, modern, and reliable energy service provider and to illustrate that energy is more than just electricity from the socket: it is part of our emotional moments in life.
The creative implementation focuses on authentic storytelling that highlights relatable and emotional everyday situations. Short animated films transport viewers into a specially developed magical world behind the power outlet, where five animated characters—the so-called “Lichtlinge” (light beings)—embody RheinEnergie’s core corporate values: genuine customer focus, smart sustainability, courageous innovation, fair prices, and absolute reliability.
As part of the media concept, these animated films are currently being combined on all relevant channels, in particular on moving images via addressable TV, connected TV, and in cinemas, and are additionally supported by digital out-of-home measures, social media, and display advertising. This intelligent integration enables flexible control and a sustainable brand presence among existing and new customers.
Our animated films show how small energy particles can generate big emotions.
Stephan Segbers
Chief Sales and Energy Procurement Officer at RheinEnergie
The campaign will run until the end of the year both in RheinEnergie’s home region – the Rhineland – and in defined potential regions in order to address the various target groups. PIA Media developed the media concept together with Weischer.jvb., with Kekst CNC responsible for creative direction.
As part of our long-standing partnership, we are delighted to be able to implement an innovative strategy tailored precisely to our customers with the “Zuverlässig Echt.” campaign. Our measures are creating a genuine and measurable impact for the repositioning of RheinEnergie as an energy company in the future.
Alexander Güttner
Executive Director Client Service
