Your Success on Amazon and other Marketplaces – Optimized through our Omnichannel Expertise
Do you want to successfully position your products on Amazon and achieve maximum revenue? Or are you planning to explore additional marketplaces like OTTO, Kaufland, TikTok Shop or other platforms? Then you’ve come to the right place! We at PIA Media are specialists in Amazon Advertising and support you in achieving sustainable growth on the world’s largest e-commerce platform.
Our strategic advantage: We don’t view Amazon in isolation, but intelligently integrate it into a comprehensive marketplace strategy and your omnichannel activities.
Why Amazon is the Central Building Block of Your Marketplace Strategy
Amazon is not just a marketplace – it’s the digital storefront for millions of buyers worldwide and often the first touchpoint of your target audience. With over 300 million active customer accounts in Germany alone, Amazon forms the foundation of every successful marketplace strategy.
At PIA Media, we understand Amazon as the central hub of your digital presence, which we strategically connect with other relevant marketplaces:
OTTO & Kaufland for broader reach in the German market
TikTok Shop for younger target audiences and social commerce
Zalando, About You for Fashion & Lifestyle
OBI, Media Markt for category-specific expertise
Amazon Business for B2B customers
This creates a consistent brand experience across all platforms that accompanies your customers from first contact to purchase.
Why PIA Media for your Marketplace Marketing?
Master Marketplace Complexity
Every marketplace has its own rules – Amazon algorithms, OTTO categories, TikTok Shop features. What works on Amazon must be adapted for Kaufland or TikTok Shop. Our marketplace experts know the specifics of each platform.
Time for What Matters
While you focus on product development and business strategy, we handle the complete marketplace marketing – from Amazon to TikTok Shop, from initial analysis to ongoing optimization.
Cross-Plattform Expert Knowledge
Years of experience across various marketplaces and different industries flow into every campaign. We use insights from Amazon for OTTO, and integrate TikTok Shop trends into your overall strategy.
Measurable Success
Through professional tools and proven processes, marketing budgets can be strategically deployed to maximize profitability.
Our Marketplace Marketing Services: Full Funnel Across All Platforms
Successful marketplace marketing begins with the right foundation and transitions into continuous optimization. Individual contacts from our agency are available for all marketplaces and can support different challenges in marketplace management.
Our full-funnel approach uses insights from all areas for a holistic strategy:
Amazon Ads Campaigns
From Sponsored Products to Sponsored Brands to Display campaigns – we develop advertising strategies that match your goals. It’s not just about visibility, but about qualified traffic that converts to sales.
Amazon SEO Optimization
Your product pages are your digital sales conversations. Through strategic keyword integration, compelling product descriptions, and meaningful images, we ensure your listings are better found by both algorithms and people, convincing customers to purchase.
Performance Marketing on all Platforms
Amazon: Sponsored Products, Brands, Display
OTTO: OTTO Partner Connect Campaign
Kaufland: Sponsored Products & Display
TikTok Shop: Shop Ads and In-Feed Campaigns
Other Marketplaces: Platform-specific advertising formats
Programmatic Advertising (DSP)
With Amazon DSP, we strategically extend your reach beyond Amazon. We book programmatic display, audio, and digital out-of-home campaigns that data-driven also address users from OTTO, Kaufland, or TikTok Shop – perfectly aligned with your marketplace strategy.
Amazon Marketing Cloud (AMC) Integration
With Amazon Marketing Cloud, we gain deep insights into your customers’ customer journey. This privacy-compliant analysis platform enables us to evaluate marketing measures thoroughly and make data-driven decisions – a decisive competitive advantage.
Continuous Campaign Optimization
Through continuous monitoring across all platforms – from Amazon to TikTok Shop – we get the maximum out of your advertising budget. Black Week, Prime Day, OTTO-Sales, TikTok Shopping Events – we prepare your campaigns platform-specifically for seasonal peaks.
Current Trends & Innovations
We integrate relevant market developments like the emerging TikTok Shop or other category-specific marketplaces to keep your business always up-to-date and utilize new growth opportunities.
Through the use of our Agentic AI solutions, we optimize processes and workflows along the entire value chain, from strategy through content and management to analysis. This enables more precise analyses, more informed decisions, and ultimately leads to better results for our customers.
To optimally present your products on marketplaces like Amazon, OTTO or Zalando and achieve your marketing goals, selecting the right campaign type is crucial. Each format offers specific advantages for different phases of the customer journey and advertising objectives. We help you identify and effectively deploy the ideal campaign type for your product and strategy. The following overview shows you the most common campaign types in Amazon Advertising:
Campaign Typ
Main Goal
Especially suitable for
Sponsored Products
Increase Product Visibility
New Product Launches and Direct Revenue
Sponsored Brands
Build Brand Awareness
Brand Building and Store Traffic
Sponsored Display
Retargeting and Reach
Customer Journey Optimization
Amazon DSP
Reach Extension
Programmatic Advertising beyond Amazon
Your Amazon Strategy: Our Agency’s Full Service Approach
Every company is different, so we don’t offer standard solutions off the shelf. Our approach is structured but flexible enough to address your specific needs.
The advantage of a large agency: We combine Amazon expertise, TikTok Shop know-how, OTTO experience, creation, social media, programmatic advertising and other competencies under one roof. This enables a holistic strategy that optimally networks all marketplaces.
Your Individual Path to Marketplace Success:
Free Marketplace Quick Check: Where do you stand? What opportunities does your market offer?
Strategy Development: Tailored omnichannel strategy for all relevant channels
Monitoring & Optimization: Continuous monitoring by specialized contacts
Reporting: Transparent insights with platform-specific and comprehensive action recommendations
What you can expect from our Collaboration
More Qualified Traffic
Through optimized SEO strategies and targeted advertising campaigns, we direct more potential buyers to your products and your Amazon store.
Higher Conversion Rate
We improve your product placements and deploy targeted advertising measures to reach the right customers and increase your revenue.
Stronger Brand Awareness
Through strategic brand management and full-funnel advertising measures, we increase your visibility and strengthen your brand perception among your target audience.
Long-term Customer Retention
With personalized and consistent omnichannel experiences, we promote customer retention and increase loyalty across all channels.
Efficient Budget Allocation
Thanks to data-driven decisions and optimized processes, we strategically deploy your marketing budget and maximize your profitability.
Leverage Marketplace Synergies
Insights from Amazon flow into your OTTO strategy, TikTok Shop trends enrich your Amazon campaigns – through innovative approaches and our deep market understanding, you position yourself successfully in competition and stay one step ahead of the competition.
Frequently Asked Questions (FAQs) about Amazon Advertising
What do Amazon Ads cost?
The costs for Amazon Advertising are as individual as your company. They depend on factors like product category, competitive intensity, and your goals. We work with budgets of various scales and find the right framework for your goals together.
How long does it take to see first results?
First optimizations are often visible after 2-4 weeks. For sustainable success, however, you should expect 3-6 months, as Amazon algorithms need time to react to changes and stabilize optimizations.
Which campaign types make sense for my company?
That depends entirely on your product range, your goals, and your current market position. In a personal conversation, we’ll find out together which mix works best for you.
Do I need Amazon Brand Registry?
Brand Registry is mandatory for Sponsored Brand campaigns. Generally, we recommend registration as it enables additional advertising formats, opportunities for organic brand experience (like Brand Store), and better brand protection.
How do I measure the success of my Amazon campaigns?
Important metrics are ACoS (Advertising Cost of Sales), ROAS (Return on Ad Spend), CTR (Click-Through Rate), conversion rate, and organic ranking improvements. We provide transparent reports that clearly present all relevant metrics and are tailored to your individual requirements for an optimal business strategy.
Can I simply transfer my Amazon strategy to other marketplaces?
The basic strategy yes, but each marketplace requires specific adjustments. TikTok Shop works differently than OTTO or Kaufland.
Let’s Talk About Your Project!
Are you curious how we can optimally deploy your budget across various marketplaces like Amazon and put your products in the spotlight? In a personal conversation, we’ll examine your challenges and develop initial ideas for your success.
