digital analytics consulting

Data-driven Marketing for Sustainable Success

The digital world is rapidly evolving and so are the requirements for your data strategies. In the midst of tracking methods, privacy regulations and new technologies lie numerous challenges.

This is where we come in. Consider us your partners on equal terms. Together, we guide you through your data, reduce complexity and develop forward-looking strategies that fulfill your online marketing goals.

What we can achieve together

A solid setup with a clear data model
Transparent dashboards for better decision-making
Technical solutions that grow with you
Future-proof strategies that rely on 1st party data and not cookies
A clear line between tracking, reporting and actual business impact

What is Digital Analytics?

Digital analytics today goes far beyond classical website statistics. It involves gaining strategic insights from digital touchpoints along the entire customer journey. Instead of just measuring what has happened, we develop approaches together that predict what comes next.

It’s not just about data collection but about transforming information into concrete recommendations for action. Especially for B2B companies, this means understanding decisions and complex structural processes and mapping them in a privacy-compliant way.

Modern digital analytics combines technical know-how with strategic foresight, supported by tools for automation, machine learning, and AI. This way, you make data-based decisions instead of relying on gut feelings, and gain both efficiency and security in dealing with new technologies.

Our Digital Analytics Services

Web Analytics Audit & Optimization

Closing data gaps – An honest look at your current setup status. Where do data gaps arise? What potentials remain untapped? Concrete recommendations instead of theoretical concepts.

Google Tag Manager (GTM)

We ensure a central, clean, and flexibly controllable tracking structure. Our experts review existing setups and correctly integrate data layer events to create a stable working basis for your team.

The real advantage of the GTM lies in its combination with other tools like server-side tracking, enhanced conversions, or custom audiences. Such possibilities can be elegantly orchestrated without compromising website performance. The GTM makes you flexible and efficient in data-driven decisions.

Google Analytics 4 Setup – Insights for the future

GA4 is the new standard – but the new structure and interface pose numerous challenges. With event-based data models, a changed approach to data interpretation, and the integration of machine learning for predictions, GA4 enables significantly more flexible reporting options.

To fully exploit these potentials, we support you in checking and optimizing your GA4 setup. This ensures that your data is used clearly, comprehensibly, and purposefully, maximizing transparency and efficiency.

1st Party Data Strategy – Future-Proof Data Basis

A cookieless future is already a reality. What initially seems like a limitation opens up new opportunities: Companies that early rely on their own data sources gain sustainable competitive advantages.

First-party data is not only more privacy-compliant – it is also qualitatively superior and provides deeper insights into real customer interests. The key is to create value for users so they willingly share information.

DSGVO-Compliant CMP & Tracking Setup – Manage Consent Properly

Privacy statements and tracking don’t have to contradict. With a vetted setup of your consent management platform (CMP), we combine legal certainty, high data quality, and smart mechanisms to optimize your consent rate.

Value Based Bidding & Lead Scoring – Know the Value of your Conversions

Not all conversions and leads are equally valuable. Through intelligent valuation and scoring models, we help you understand the actual business outcomes of your conversions and, based on that, make your advertising expenditures more efficient. This leads to a noticeable increase in the return on investment and optimizes the use of your marketing budgets.

Intelligent AI Solutions for Smart Analyses: Modeling and Automation

Are you ready for the revolution in data-driven marketing? With AI tools, we support the analysis and automation of your processes.

Create precise prediction models and optimize campaigns to achieve fundamental performance improvements. Discover the impactful new possibilities with us and leverage your data potential for a dynamic and flexible marketing strategy.

GA4 & Google Analytics 360: What fits your Business?

	GA4 Standard	Google Analytics 360
Cost	Free, sampling on large datasets	Paid, no sampling limits
Data limits	Standard integrations	Enhanced BiqQuery linkage
Support	Basic support	Premium support and service-level agreement (SLA)
Application	Sufficient for most B2B companies	Recommended at >10M events/month

Why PIA Media?

Technical Depth Meets
Strategic Understanding:

We speak the language of developers and management. This allows us to offer solutions that are both technically accurate and business-wise sensible.

Tech-Agnostic Consulting:

We recommend the solution that is best from your perspective, as we are not bound to vendors. This way, we develop a tech stack that guarantees maximum efficiency and performance, independent of brand dependencies.

Practical Implementation:

Concepts are only as good as their implementation. Therefore, we combine strategic consulting with hands-on technical realization.

Long-Term Partnership Instead of Project Business:

Digital transformation is an ongoing process. We accompany you in the long term – with flexible support models and the application of smart tools. Together, we keep pace with the times and utilize AI, machine learning, and automation solutions to actively and safely shape change.

Our joint process in four Steps

Our proven collaboration process provides structure, clarity, and success — efficient and precisely aligned with your goals.

Assessing: Analysis and Evaluation
We lay the foundation for data-driven decisions. Through audits and assessments, we analyze your existing tech infrastructure, identify potentials, and establish a roadmap for your development through strategic recommendations.
Enhancing: Umsetzung und Optimierung
Our expertise ranges from implementation to optimization of complex tracking setups, platform integrations, and data-driven automations. We focus on technological precision and future-proof solutions.
Educating: Knowledge and Enablement
We empower you through workshops, training, and guidelines on topics like Google Analytics, tag management, or cookieless future, so you can independently and efficiently develop your systems further.
Thriving: Innovation and Growth
From AI-supported tools to custom dashboards, we develop individual solutions that promote innovation, automate processes, and continuously strengthen your data-driven marketing.

How fit is your Tech Stack? Find Out!

Ready for data-driven marketing on the next level? Our PIA Media AdTech Maturity Framework shows exactly where your advertising technology stands and points the way to more efficient, integrated, and future-proof solutions.

Start the Tech Maturity Test!

FAQ – Frequently Asked Questions about Digital Analytics

What Does Digital Analytics Consulting Cost?

There are no flat rates – the requirements are too varied. After a free initial consultation, we create a transparent offer based on your specific needs.

How long does a professional GA4 setup take?

It depends on the complexity of your business model. A standard setup is usually completed in 2-3 weeks, including testing and documentation. For e-commerce or complex B2B funnels, it could be 4-6 weeks.

Which Tracking Tools Do We Need?

A clear tech architecture saves time and nerves. Together, we analyze which tools truly match your goals. Whether CMP, server-side tagging, Google Cloud, dashboards with Looker Studio or Power BI – you get clarity, priorities, and solutions that suit you.

Do We Really Need the Google Tag Manager?

For professional marketing tracking, the GTM is indispensable today. The flexibility and control offered far outweigh the initial learning curve.

How DSGVO-Compliant Is Google Analytics Really?

With the right configuration, clever consent management, and relevant data processing agreements, GA4 can be completely DSGVO-compliant. However, it requires more than just standard settings.

Can You Help Us Transition to Server-Side Tracking?

Yes, absolutely. Server-Side Tracking (SST) is one of our central technical topics. We not only advise you on strategy but also take over complete technical implementation and offer continuous support. You are excellently prepared for future-safe data processing and optimal tracking results.

Do You Offer Training for Our Employees?

Yes. We want to ensure that your team understands the new processes and tools. Therefore, individual training and workshops are used, such as Google Analytics 4 (GA4), Google Tag Manager (GTM), or the future without cookies.

What Exactly Is the Difference Between GA4 and GA360?

GA360 provides extended reporting, service-level agreements, and BigQuery integration, ideal for large setups.

Is the Consent Mode Considered?

Yes, consent management is an essential part of every tracking concept.