social media marketing agency

Are you wondering how to make your brand visible on social media and want to reach your target audience right where they spend their daily time?

Many companies face exactly this challenge: utilizing social media marketing holistically and efficiently. At PIA Media, we see ourselves as your partner at eye level to achieve precisely that and turn social media into a true growth channel. We combine years of expertise and work hand in hand to ensure your social media marketing goals are the focus.

What we can achieve together:

Increase Brand Awareness – Build and grow your brand’s visibility across relevant platforms like Instagram, LinkedIn, Facebook and TikTok
Targeting New Audiences – Reach and activate potential customers precisely through data-driven campaigns
Strengthen Interaction & Customer Loyalty – Build an active community, engage in direct dialogue with followers, and enhance customer loyalty
Generate More Leads & Sales – Conversion-oriented campaigns (such as through Facebook Ads or Instagram Shopping) lead to measurable business success
Analyze & Optimize Performance – Continuous evaluation and improvement of social media measures to enhance efficiency and maximize ROI

Instead of isolated individual measures, we develop holistic social media strategies that cover the entire journey of your customers – from the first contact to conversion. As an official partner of social media platforms like TikTok and Meta, we not only have access to the latest features but also know how to use them effectively for your goals.

Our Social Media Marketing Services overview

What can you expect from a collaboration in the field of social media marketing? Here’s a look at the core areas in which we can support you, always aiming to increase your online presence and deliver concrete results.

Social Media Strategies

We develop a comprehensive social media strategy for you that considers all areas and is perfectly aligned with your business goals. A central component is selecting the right channels. Whether Facebook, Instagram, TikTok, or LinkedIn – the key is where your target audience truly spends their time. Our experts work together without silos, ensuring that paid content benefits from organic content, and creation aligns optimally with your KPIs.

What This Means For You:

A clear roadmap for your social networks
Silo-free collaboration of our experts for a coherent overall strategy
KPI-driven goal setting so you know exactly what you want to achieve
Solutions that fit your budget

Social-First Content Creation

Content is the heart of a successful social media presence. We think social-first and ensure your content not only looks good but also performs where it is displayed. Our social media creatives develop content tailored to the unique characteristics of each platform – visually, linguistically, and in the right format. What works on Instagram often requires a different approach than on LinkedIn or TikTok.

What This Brings:

Platform-appropriate content that optimally utilizes the peculiarities of each channel
Audience-specific content that truly speaks to your potential customers
From UGC (User Generated Content) to high-end campaigns to snackable content
Content that strengthens each other – paid and organic content work hand in hand

Paid Social & Performance Marketing

To be truly visible on social media and generate leads, targeted social media advertising is essential. Our performance experts ensure your advertising appears where it has the greatest impact. Your ads reach precisely the right people. In close coordination between creatives and data experts, we optimize the campaigns so that your budget has the maximum effect.

What Results From This:

Targeted campaigns with data-driven optimization on platforms like TikTok Ads, Pinterest Ads, and Instagram Ads
Efficient budget allocation for maximum relevance and resonance
Dynamic collaboration between creation, media, and data for optimal performance
Real-time optimization of your campaigns to maximize your budget

Community Management

For us, community management is more than just quick response – it’s about building genuine relationships. We ensure each response aligns with your brand’s tone and does not sound like a standard reply. Whether direct inquiries in chat, constructive feedback under posts, or even critical comments: we maintain the overview and respond empathetically, professionally, and at the right moment. Even in critical situations – like shitstorms or crises – we remain calm, coordinate closely with you and protect your brand. This turns communication into genuine dialogue – approachable, credible, and at eye level.

Influencer & Creator Marketing

Influencer Marketing is most effective when it’s genuine. That’s why we focus on creators who truly fit the brand – in tone, attitude, and target audience. Instead of standardized lists, we develop individual strategies where authenticity, community fit, and performance are central. Whether micro-, macro-, or niche influencers: we select carefully, accompany the implementation, and monitor impact and chain of effects. This creates brand communication that does not seem staged – but connects.

Why work with PIA Media?

As an experienced social media agency, we provide a combination of technical know-how, strategic thinking, and the necessary intuition for digital channels. We avoid marketing buzzwords and focus instead on what truly matters: measurable results for your company.

Holistic view of all channels

Social media functions with us as a unit – paid and organic complement each other, not compete

Integrated team of experts

With over 55 specialists, we work interdisciplinary and silo-free for your success

Smart use of data & tech

Our proprietary tools like Neo Audiences enable precise targeting and real-time evaluations

Platform partnerships & innovative strength

As official partners of TikTok and Meta, we are first movers in new trends and beta features

End-to-end support & full responsibility

We take full responsibility for your complete social media performance

Modular solutions & flexibility

Whether SMEs or international corporations – we flexibly adapt our solutions to your needs

In Short: We combine well-founded social media strategies with practical implementation – always with an eye on your business goals. In a constantly changing digital world, we ensure your brand remains relevant, visible, and creates genuine value.

How the collaboration with us works

From the initial idea to the ongoing campaign – here’s a glimpse into our pragmatic work process that ensures your social media campaigns are both efficient and effective. This process ensures that we not only deliver good work initially but continuously improve your campaigns and adapt to changing market conditions.

Getting to Know & Goal Definition: We listen, ask questions, and understand your business before making recommendations
Strategy & Campaign Planning: Based on goals, we develop a customized social media strategy that fits your company
Clean Setup & Content Creation: Structured implementation of all relevant campaigns and creation of audience-specific content.
Continuous Testing & Optimization: Data-driven adjustments in content, campaigns, and targeting for ongoing improvement
Regular Evaluation & Adjustment: Transparent reports with concrete recommendations instead of endless columns of numbers

Frequently Asked Questions about Social Media Marketing

How quickly do social media marketing measures show results?

Initial reactions to content and campaigns can often be visible immediately after launch. However, meaningful evaluations and optimizations require about 4-6 weeks of data collection. Particularly in B2B with longer sales cycles, patience is needed, as building relationships takes time.

How do B2B campaigns differ from B2C campaigns?

B2B campaigns consider longer decision paths with multiple participants. The focus is more on depth of information, professional expertise, and lead quality instead of quick sales. The approach and platforms used are often different, with a stronger focus on professional networks and thought leadership.

What metrics are important in B2B campaigns?

In addition to basics like reach, engagement, and clicks, we look particularly at conversion rates, cost per lead, lead quality, and ultimately ROI. Depending on the business model, we also track more specific metrics like cost per consultation or per qualified sales lead.

How much budget should be allocated for social media ads?

This depends heavily on your industry, competitive pressure, and goals. In the B2B sector, sensible starting budgets are realistic from €3,000 monthly to collect enough data for optimizations and achieve relevant visibility. In competitive markets or with ambitious goals, it can be significantly more.

What does working with a social media marketing agency cost?

Regarding costs, we differentiate between the actual media budget (which goes directly to platforms like TikTok, Meta, etc.) and our management fee. This depends on the scope and complexity of the campaigns and typically starts from a specific amount monthly for medium-sized B2B businesses. We are happy to discuss in a personal conversation which setup is appropriate for your specific needs.

Are there minimum terms for collaboration?

For truly sustainable results, we recommend a minimum of 3-6 months of collaboration. Social media marketing is not a one-off project but a continuous process of strategy development, content creation, data collection, analysis, and improvement. In the B2B sector with more complex decision processes, a longer time horizon is particularly important.