In the panel of agency management, Tobias discussed on day 1 whether and how the role of agencies must change through programmatic. Agencies continue to be seen as key partners for advertisers, simplifying the complexity and fragmentation of the media landscape and helping to best achieve clients’ goals. Unfortunately, the amount of effort behind a good programmatic strategy, consulting and implementation is often underestimated, which is why it is important to get more into conversation here.
On the main stage, Ava participated as a speaker in the panel “CTV Unplugged: Exploring Programmatic Opportunities in the Connected TV Era”. Here, six bright minds exchanged views on how programmatic advertising is shaping the future of television and changing the way brands interact with their audiences.
Key takeaway of the two: CTV is already one of the most important channels for branding for many target groups. Holistically planned and smartly orchestrated, CTV can add value to almost any media planning.
