To mark the official start of the OMR Days, we held our traditional OMR Breakfast on Tuesday morning in our cozy lounge, just 500 metres from the trade fair. Together with our loyal customers and partners, we started the day in a relaxed atmosphere with café au lait and croissants to escape the stressful admission situation on the morning of the first day of the OMR trade fair.
Well fortified, our contacts then made their way through the OMR hustle and bustle together with their customers.
On Wednesday, our own masterclass “Increasing efficiency through target group accuracy – How Fitness First sprints to success.” was the special highlight of our OMR appearance.
Together with our client FitnessFirst and technology partner Erason, we shed light on the major challenge of the high competitive pressure within the fitness industry at the turn of the year. Using our cross-media approach and our innovative target group AI “NEO-Audiences”, we presented practical solutions and first-mover approaches on how we achieved a measurable business impact with a well thought-out campaign strategy from awareness to performance despite these circumstances.
In addition to our masterclass, the two days were also characterized by many valuable conversations with old and new companions, inspiring keynotes and intensive technical discussions.
Many thanks to all of our great customers and partners who we had the pleasure of welcoming as guests and who accompanied us at OMR this year!
And to everyone who couldn’t be there this year – don’t worry, we can’t wait to continue our exciting OMR time with you next year.
