In perfect Irish weather, we accepted LinkedIn’s invitation last week to spend three inspiring days in Dublin, together with 16 other selected agencies from the DACH region.
As a long-standing LinkedIn partner, the event was a first-class opportunity for us to deepen our collaboration, learn from each other, and take a joint look into the future of B2B marketing.
At the meet & greet on Tuesday evening in the “Lemon & Duke”, a stylish combination of pub and bar, our colleagues quickly realized that the event was more than just a classic industry get-together.
The relaxed conversations over delicious finger food and cool drinks created an informal atmosphere for getting to know new people and talking to familiar faces. The ideal prelude to the in-depth content of the following days.
A hearty breakfast was followed on Wednesday by the official welcome on the impressive roof terrace of the LinkedIn headquarters, including the in-house coffee bar. The subsequent sessions then focused on valuable insights and forward-looking topics:
- Market Insights & Trends 2025
- Product roadmap with a primary focus on video
- Creativity in B2B
- Measurement & CAPI (Conversions API)
- Employer branding
The subsequent tour of the newly built LinkedIn building and dinner with Irish specialties in a conservatory atmosphere rounded off the evening perfectly.
The last day was filled with further exciting presentations on insights in the DACH region, the importance of strong creatives and specific recommendations on how we can drive the growth and performance of our customers in a targeted manner.
Our key takeaway from the two intensive days:
B2B advertising doesn’t have to be stiff! Creative ideas, innovative product solutions & approaches, and a close, collaborative partnership with the platform and customers form the basis for successful campaigns and measurable results.
In addition, the exchange of knowledge once again impressively highlighted the relevance of high-quality content and advertising materials for good LinkedIn performance.
A big thank you to our contact Manuel Kekeisen for the invitation and the entire LinkedIn team for their warm hospitality and great organization. We really enjoyed our time together and can’t wait to put what we learned into practice for our customers in our day-to-day business.
