At our Test & Learn Summit with our long-term partner META in Munich, the emphasis was on sharing first-hand knowledge. Our PIAM experts from social media strategy, online marketing, and technology solutions, Sonja Peters, Kirsten Mansaré, Juliane Wolz, Yassin Ehrhardt, Julia Campbell and Gunnar Kühl, presented compelling cases and insights regarding our successful social campaigns. A subsequent panel discussion centered on our internal testing and learning processes.
Guests had the opportunity to learn from the experiences and insights of our experts and to ask questions. The outcome included significant inspiration for their media campaigns and numerous suggestions for subsequent exchanges. A highlight of the day was the interactive reels workshop, where participants could explore their creativity. With valuable, practical tips, attendees can now optimize their next reels campaigns. The central message of the workshop emphasized that test and learn should be an integral, ongoing component in all projects and organizations.
This aligns with the crucial insight that companies employing a systematic test and learn strategy achieve the highest economic success over the long term. A comprehensive test and learn strategy, accompanied by well-defined sub-goals, enables the quick assessment of results and flexible adaptation to environmental changes.
If you require support for your upcoming social strategy, please contact us; we would be pleased to assist you.
“We are proud of our innovative partner network, which allows us to provide our customers with exclusive insights and engaging events,” states Axel Schönau, CEO of PIA Media. Tino Krause, Regional Director for Central Europe, Will Rolls, Agency Partner Effectiveness, and Denise Mühle, Agency Solutions Manager, graciously hosted us at META’s modern facilities in Munich.
Our clients are consistently invited to participate in our regular events, gaining access to valuable insights that are rarely available.
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