PIA Media a pioneers the market by combining the advantages of digital and TV for Vorwerk
With the implementation of the first joint programmatic TV campaign, PIA Media is celebrating another milestone in its digital business. By using targeting in combination with strong TV reach and transparent reporting options, programmatic TV allows the advantages of digital and TV to be combined in a new way.
The launch of PTV enables PIA Media to plan and implement all moving image measures for Vorwerk from a single source. The technical basis for this is provided by the PIA Media Meta DSP.
In a video interview with Seven.One, our programmatic experts Ava Decker and Lukas Gross talk about their practical experience and provide insights into the booking process. Among other things, they explain which campaigns programmatic TV is best suited for, why the offer is also exciting for a digital agency precisely because of its linear TV character and what advantages programmatic TV brings with it.
Here you can watch the complete interview:
