Why Professional Audience Analysis is crucial today
People consume media ever more individually nowadays, making it harder to reach the right customers. A simple sociodemographic description of your audience often isn’t enough. To be truly effective, audiences need to be analyzed more granularly. We understand that it can be a challenge to keep track in this complex environment and find the right contacts. This is where we come in: Together, we ensure that your marketing decisions are based on solid data, and you no longer stumble in the dark.
Minimize Dispersion Losses
Instead of relying on assumptions, you’ll know exactly where your buyer persona is active.
Utilize Budgets More Efficiently
By targeting precisely, you save costs and simultaneously improve your company’s performance with your relevant audience.
Create Real Connections
Only when you understand what truly moves your audience and what needs they have can you communicate authentically.
Secure Competitive Advantages
While other companies are still guessing, you are already acting based on real data.
Sharpen Your Audience Understanding: From Intuition to Data-Based
We help you not only to guess your audiences but to create a precise audience segmentation based on comprehensive data. Imagine you could precisely understand what drives your customers, what attitudes they have, and how they use media. With our self-developed tool, NEO Audiences, you transform assumptions about your customers into precise knowledge, laying the foundation for successful marketing strategies.
How We Work Together: Your Audience Segmentation with NEO Audiences
Our focus is on developing solutions that truly make a difference for you and with you. With AI-based audience analysis & segmentation and seamless media activation of segments through programmatic advertising and social media, we go a step further than traditional approaches.
AI-Based Analysis & Segmentation:
With NEO Audiences, we analyze your audiences based on over seven million digital footprints. This means we examine how potential customers move online, what interests they have, and what content they consume. From this, we can algorithmically segment your audience into very clear and distinguishable clusters. This helps you tailor your communication precisely to these groups and minimize dispersion losses.
The NEO Audiences Difference:
Unlike traditional market-media studies, our findings are not based on mere “hypotheses,” but on algorithmic market research. Our algorithm has no pre-filter, it considers all available data from the start – unlike the human brain. Thus, we also uncover so-called “white spots” on your audience map, which often remain undiscovered in traditional approaches. Our evaluations are extremely flexible, as the topic attributes are based on real data footprints, not predefined interview questions. This allows us to cover almost all relevant topics and provide you with a comprehensive picture. And because we use continuous data streams instead of rare “wave surveys,” you get a consistently up-to-date picture of your audience and society from us.
Persona-Erstellung:
We develop detailed personas – these are fictitious, yet very realistic descriptions of your ideal customers. These personas help you and your team to develop a common understanding of the audience and target marketing measures more effectively. They show what motivates your customers, the challenges they face, and the best way to reach them.
Seamless Media Activation:
Once we have identified your audiences and personas, we transfer these insights directly into our deployment systems for programmatic advertising and social media. This is our crucial advantage and a first approach of this kind: We close the gap between the detailed persona and its media activation. By “pushing” your personas directly into our deployment systems, we ensure minimized transfer losses and maximized effectiveness of your campaigns. Your messages land exactly where your potential customers are active.
Consumer Insights and Audience Profiling: Gaining Deeper Insights and Reaching the Right Customers
Together, we dig deeper: We identify the special characteristics of your audiences and understand why a consumer engages with a particular product category or brand. With our audience analysis, you gain insights that go far beyond demographic data, giving you a real competitive advantage.
NEO Audiences works across industries and adapts to specific requirements:
- Beauty & Cosmetics: Complex lifestyle segments with emotional purchase drivers
- Fitness & Wellness: Motivation and behavior-based audience clustering
- Healthcare & Medicine: Sensitive audiences with specific information needs
- E-Commerce & Retail: Purchase behavior and touchpoint optimization
- B2B Services: Decision-maker profiling and account-based marketing
Every industry brings its own challenges in audience determination. Our algorithmic approach automatically recognizes these peculiarities and takes them into account in segmentation.
Your Advantages with NEO Audiences: More Success through Precise Audience Communication
When you work with us, you can expect a clear improvement in your digital KPIs throughout the entire funnel. We help you increase the effectiveness and efficiency of your media activation. But NEO Audiences can do even more:
Higher Brand Awareness
Your unaided brand awareness can increase by up to +15 percentage points.
Stronger Ad Recall
The recall of your ads can improve by up to 300%.
Better Visibility
Your full view rate (percentage of ads watched completely) can increase by up to +71%.
More Clicks
Your click-through rate (CTR) can increase by up to 300%.
Lower Costs
Your cost per click (CPC) can decrease by up to -60%.
These figures don’t happen by chance but through the precise targeting of the right people at the right time with the right message.
Let’s Talk About Your Project
Curious about what professional audience analysis can do for your company? We are happy to take the time for a non-binding conversation in which we analyze your current situation and explore together what opportunities precise audience analysis could open up for your business.
