PIA Media has accompanied the project since the beginning of 2024 and created the framework conditions so that CUPRA could concentrate on the product launch of its new fully electric SUV.
Throughout the entire conception phase, PIA Media consistently considered the media perspective in order to place the event and the content produced with maximum impact in the defined target group. This resulted in a strong launch appearance for the CUPRA Tavascan, which our colleague Safrina Sucipto was able to follow and accompany live.
PIA Media invited five outstanding TikTok creators from all over Germany to the impressive backdrop of the CUPRA City Garage. They were tasked with developing a creative concept that would perfectly showcase the CUPRA Tavascan. CUPRA provided the briefings from a social media perspective and the special thing about it was that we did not give any specifications.
Creators should let their imagination run wild and create a concept that fits both their own community and their personal style. In the afternoon, creative visions with unique and impressive ideas were presented; Chez.Amelie was able to prevail. Her concept fits perfectly with the CUPRA brand and impressed the jury. She is allowed to shoot social media content for the new Tavascan.
The event was a complete success and PIA Media is proud to have been part of such an innovative and creative project. Here’s to continued wonderful collaboration and the next joint projects.
