Axel Schönau is no stranger to the PIA cosmos. In 2009, he became Managing Director of the agency blueSummit, which was merged with the independent companies delasocial, DYMATRIX, econda and Performance Media by Equistone Partners Europe in 2014 as an agency group under the umbrella of the “Performance Interactive Alliance” (PIA).
With the merger of Performance Media, blueSummit and Qverse in 2022, Schönau became CCO at PIA Media. Most recently, he was Managing Director there. His goal now is to realign PIA Media. The new, integrated offering consists of the three pillars of creation, full funnel performance and digital consulting. PIA NORDPOL+, the agency responsible for creative excellence and exceptional brand experiences within the PIA Group, will be integrated to increase the effectiveness of the offering. In addition, the start-up yz Digital, founded in 2022, was acquired to complement the offering with its digital consulting approach.
“With the new integrated offering, we offer our customers tailor-made solutions that are characterized by the interplay of digital marketing and media solutions. I am looking forward to my new role and to actively shaping this change.”, says Axel Schönau.
“With this realignment of PIA Media, we are responding to the increased need for consulting in the context of the digital transformation of SMEs and the increasingly important role of brand and creation in times of AI and algorithms. With PIA Media, we are therefore keeping our finger on the pulse of the times.”, says Sascha Steffens, PIA Management Board.
