Corinna and Benjamin did not concentrate on abstract topics such as the metaverse or virtual reality, they highlighted concrete trends that are already having a strong influence on the affiliate channel.
How AI is changing content and publishing
AI will fundamentally change the way publishers create content and provide information. Magazines, product search engines and portals must adapt and make their content increasingly personalized in order to remain relevant. In the future, offers that use your own exclusive data for an individualized approach will be particularly successful.
Data as the key to success and the human factor
The future belongs to those who track usage behavior, preferences and interests on their website and use this data specifically to create personalized content. Information from forums and communities is also valuable – because real experiences and recommendations that influence usage behavior are shared here. As more and more AI is used, the need for human validation also increases. This is where communities play an important role. They offer real exchange and trust – something that AI alone cannot achieve. AI is powerful, but visibility cannot be achieved without the right, exclusive data. The future of affiliate marketing is data-driven. Anyone who sets up the right systems now and uses data smartly will be successful.
