“I am pleased that we have successfully filled the critical areas of technology, client services, creation, and brand with Christoph and Matthias. Both have collaborated with me for an extended period on the strategic direction of PIA Media, and it is gratifying to have them alongside me in these vital roles. Along with Michael Schönherr, Sebastian Sommerer, and Tobias Henning, we collectively share responsibility for PIA Media. Together, we promote our vision of contemporary digital marketing and inspire our current clients as well as potential new ones,” states Axel Schönau, CEO of PIA Media.
As Chief Technology Officer, Christoph Schmidt will continue to be responsible for the PIA Media Tech unit, which comprises the Tech & Data Solutions (Ad & Media Tech, Web Development, Data & Analytics), Google Reselling Business, operation and further development of the internal agency systems and external customer portals, internal IT and data protection.
Schmidt joined the agency group PIA (Performance Interactive Media) as COO in August 2023, which recently announced the successful sales of the two agencies UDG (United Digital Group) and Dymatrix. Stations in his career include SAP SE, the Boston Consulting Group (BCG) and the Warner Music Group.
The market and the possibilities are developing rapidly. I am enthusiastic about the technological advances that we at PIA Media accompany every day and, above all, the dynamic, international, creative teams that support us.
Dr. Christoph Schmidt
CTO PIA Media
As Chief Client Officer, Matthias Hoyer is responsible for client consulting at PIA Media. In the past, he has already started to consistently merge the client interfaces within PIA Media, thus creating the conditions for a new quality of consulting. His team advises and develops clients across the board and fulfills the promise “we simplify marketing for you to grow” on a daily basis.
In addition, Hoyer heads the Brand and Creation divisions, into which he recently integrated the expertise of the brand specialists at Nordpol+. He has been a member of the PIA Group’s management team since 2015 and has worked at Nordpol+, delasocial and UDG, among others. The experienced agency man began his career on the client side and initially held various management positions at Beiersdorf.
I am proud that PIA Media, together with me, is in top shape for the current challenges of our customers and that we can develop clear solutions for complex challenges with a unique overview.
Matthias Hoyer
CCO PIA Media
