Over 50 guests accepted our exclusive invitation to the traditional OMR Breakfast in our cozy lounge. Far away from the stressful crowds and long lines at the entrance, we kicked off the first day of the OMR trade show together on Tuesday morning in a relaxed atmosphere with café au lait and croissants.
The special highlight of our breakfast: For the first time, we had the opportunity to present our new growth strategy to our customers and partners in person and exclusively.
The customer journey is becoming increasingly complex
Our management team, led by Axel Schönau, Sebastian Sommerer, and Michael Schönherr, opened the presentation with an overview of the Modern Journey and a look at the AI value chain.
After all, artificial intelligence shapes every step of everyday marketing today—from research and strategy through planning and creation to activation and analysis.
Three key developments took center stage:
- AI Share of Voice: Visibility and mentions in large language models like ChatGPT as new KPIs. It’s no longer just Google rankings that matter—it’s also whether brands appear in the language models’ responses.
- NEO Audiences: 7 million people, 70,000 attributes, 98.9% accuracy: audience intelligence at a level that makes traditional segmentation look outdated.
- AI-Agentic Activation Layer: Consistent campaign management across devices, platforms, and generations—not a patchwork quilt, but a well-thought-out system.
Our PIA Media Family in the Spotlight
Following that, our tech expert Gunnar Kühl demonstrated how we use our flagship technology “FLOAK” to implement future-proof AdTech architectures in practice—from data evaluation and server-side infrastructures to advanced analytics and measurement.
The core message: Anyone who doesn’t view data, technology, and activation as an integrated system is squandering enormous potential. We later demonstrated exactly how this approach works in practice at OMR itself, in our masterclass “Building Data Strength”—together with Zurich Insurance and Google.
To wrap things up, our creative expert Patrick Schneider gave our guests the latest insights into our creative powerhouse, NORDPOL+. With projects like making Liebherr the first B2B brand in the construction industry on TikTok and winning the Grand Effie for FC St. Pauli last year, our creative team has impressively demonstrated that creative excellence and strategic precision are not a contradiction—but exactly what brands need today.
Well-rested and brimming with fresh ideas, our colleagues then joined their clients in the hustle and bustle of OMR.
To continue our exciting discussions in person at OMR, we also had an exclusive booth at Google.
The following two days were therefore marked by many fruitful discussions with old and new colleagues about the latest developments in AdTech, the cloud, data, and Agentic AI, as well as casual chats between exhibition halls.
A heartfelt thank you to all our wonderful clients and partners whom we had the pleasure of welcoming as guests and who joined us at OMR this year!
For those who couldn’t join us for breakfast this year—we’re already looking forward to continuing our OMR breakfast tradition with you next year.
