Operational management and strategic development thus remain entirely in the hands of the existing management team, which is thereby committing to the company for the long term. A financially strong partner supports the new corporate structure behind the scenes.
“Our clients expect stability, reliability, and clear direction. With this management buyout, we are therefore taking responsibility in a market that is currently undergoing fundamental change. Our goal is not only to keep pace but to actively shape the transformation. In doing so, we continue to invest strategically in our diverse data capabilities, integrated media services, and the professional development of our experts,”
Axel Schönau
CEO PIA Media
With this realignment, PIA Media is responding to key changes in the market: increasing automation, greater platform dependencies, and a fundamentally changing customer journey.
PIA Media has a clear goal: to move beyond the role of a traditional service provider and evolve into one of the most agile and strategically important partners for modern marketing ecosystems in Germany.
To achieve this, PIA Media focuses on three key growth areas:
1. The Modern Journey
Marketing today operates by different rules than it did just a few years ago. Funnels are getting shorter, entry points are becoming more diverse, and visibility is gaining in importance.
PIA Media therefore combines strategy, creation, media, and data into a fully AI-supported marketing value chain. The goal is to build cross-platform growth systems that are clearly focused on measurable business impact.
2. Data, AI & Agent-Based Technologies
At the same time, the company is making targeted investments in the expansion of AI and agent-based technologies. The focus is on solutions for AdTech, automation, measurability, and data-driven decision-making processes.
Through the floak brand, PIA Media is bringing these capabilities to market in a structured way. The goal is to assume a leading role in the DACH region in the areas of AdTech, cloud, and agentic AI.
3. Brand, Strategy, Content & Creation
In an increasingly standardized platform landscape, differentiation is becoming a decisive factor for success. With the Nordpol brand, PIA Media is establishing a modern setup for content and creation. The focus is on AI-supported processes, platform-appropriate implementation, and video and social formats as key drivers of brand and performance impact.
“The new ownership structure provides our colleagues with security and a clear outlook. We will continue to grow together, consistently invest in our teams’ expertise, and build a strong team culture based on trust and responsibility for the long term.”
Sebastian Sommerer
Geschäftsführer München
„Die neue Eigentümerstruktur gibt unseren Kolleginnen und Kollegen Sicherheit und eine klare Perspektive. Wir wachsen gemeinsam weiter, investieren konsequent in die Kompetenzen unserer Teams und bauen auch langfristig auf „Mit dem erfolgreichen Verkauf von PIA Media schließen wir den dritten und letzten Exit-Prozess der PIA Gruppe ab. Ich freue mich, dass auch für das Media-Geschäft eine nachhaltige neue Eigentümerstruktur gefunden wurde und wünsche dem gesamten Team für die weitere Entwicklung viel Erfolg.“ starke Teamkultur, die auf Vertrauen und Verantwortung basiert.”
Sascha Steffens
CFO & Geschäftsführer der PIA-Gruppe
Outlook:
The strategic realignment will be further refined and made visible in the coming months. At the same time, the company is exploring ways to further develop its brand and corporate identity to clearly communicate the transformation.
